12 March 2013
Mika collaborates with luxury Italian eyewear brand Lozza by designing a new line of Special Edition glasses for the 2013 sun collection.
Established in 1878, Lozza is the oldest eyewear brand in Italy and as part of the De Rigo group, remains a world leader in the design, production, and distribution of high-end, high-quality glasses. Mika has been the face of the brand since 2012 and fronted their “Back from the ‘70s” campaign.
Mika carefully researched and selected timeless style details to be applied to eyewear, drawing inspiration for his capsule collection from the refined wood finishes of Riva speedboats and the soft leather seats and polished chrome of 1950s Aston Martins. The Lozza designed by Mika Special Edition line comprises three sunglasses, in which wood plays a leading role. Two of the three models – the limited edition Cooper Chic and Macho Chic Poetry – come with the front pieces in solid zebrawood, and are produced entirely in Italy.
Two of the three Lozza by Mika models, encapsulates a truly original concept: a secret message is engraved on the inside of the temples, to be shared with the right person at the right time.
The packaging has also been the subject of extensive research: the models’ leather cases echoes the typically British style of the historical globetrotter suitcases.