MIKA and the PEUGEOT 108Posted Mar 9 2018
“MIKA and the PEUGEOT 108: a chic and elegant partnership.”
In February 2017, Peugeot launched their brand new 108 model, a compact city car designed with a fun and stylish flair. They wanted someone with a vibrant and colourful style to be the ambassador of the campaign and when they asked Mika, he was delighted to accept. Known for his colourful and inventive style both on stage and off, it was the perfect match and Mika is proud to have continued his relationship with the brand into 2018 for a second year.
The Collection range of 108 comes in a range vibrant colours, each with a wide variety of customisation options, and Mika will showcase these throughout the year in a series of chic and fun photo and video campaigns.
Speaking about the collaboration, the brand say “MIKA and the PEUGEOT 108 make a perfect pair, both being utterly urban, imaginative, and elegant. The new advertising campaign underlines the partner-in-crime relationship and creativity between MIKA and his 108, and the way they complement and influence each other and playfully transform the world around them.”
At the start of the collaboration, Mika said, “It is an honour to be associated with such an iconic French brand – PEUGEOT. I have grown up with it my entire life and have always loved their aesthetic and design. The new campaign is a fun collision of my world and that of the 108 ! We had a great time creating it and you can feel it watching the ad.”
When confirming his partnership for a second year, Mika went on to say “”I am delighted to be working with PEUGEOT again this year. It is a real pleasure to represent this brand that has rocked my childhood, and which has been an integral part of my daily life since always. The company and the creative team embody a colorful and joyous vision, which makes the collaboration very playful. We have fun while shooting and in the spotlight, we can not dream better!”